American Beauty Film Critique Essay Example for Free

American Beauty Film Critique Essay There are few films that achieve the high level of quality exhibited by that of the 1990 beautiful tragedy, American Beauty. The film is a true masterpiece in both content and how this content is delivered to the viewers. It excels at being an enlightening and relevant drama about American life, and never fails to keep the audience entertained by providing many instances of well-placed humor. Every scene is filmed including metaphoric elements that not only show great stylistic and aesthetics, but also create a mood and feeling for the theme of the movie. American Beauty, directed by Sam Mendes, is a film that is set in suburban America, in a normal neighbourhood, following the everyday life of the central protagonist, Lester Burnham, who is living the typical ‘American Dream’. He appears to have a great job, big house, loving wife and daughter and even a white picket fence. However, all is not as it seems as appearance can often be deceiving; if we just â€Å"look closer†, we as audience members soon see that he realises both his wife, over bearing and controlling Carolyn and jaded teenage daughter, Jane think that, in the words of Jane, he is â€Å"this gigantic loser† and they’re right. The character of Lester is initially portrayed as a depressed, sad and lonely forty-year-old man, deprived of freedom and struggling to find anything worth living for. However as the film progresses Lester’s persona as a character is dramatically developed with the introduction of an equally intriguing character, Angela Hayes. Everything changes for Lester the night he is forced by his wife to his daughters school to see her perform as a cheerleader. There on the floor, engrossed in a pompon routin, parading and dancing around the court, he sees his ‘angel’: Angela his daughters high-school classmate. Angela fulfills the stereotypical idea of what beauty physical beauty is. She is thin, blonde, big blue-eyed and immediately catches Lester’s attention; Angela is not Lesters highway to bliss, but she is at least a catalyst for his freedom (Ebert, 1999). His thoughts, and the dissatisfaction they stimulate, blast him free from years of emotional torture and bring him right back to his youth. It is from this moment on that Lester transforms into a spontaneous hormone-driven teenage boy, who smokes marihuana, works out, and uits his job all in order to impress his Angel-a. American Beauty uses Angela as the image of Lester’s broader want; that being his underlying desire for freedom and evidentially beauty. However, she symbolizes the potential underlying superficiality of physical beauty that is slowly revealed towards the end of the film. The film portrays many of the hidden problems within the white picket fence American dream along with addressing the problems many Am ericans have with feeling free and accepting their own identity. The film shows the vastly different worlds that people can live in whilst still living on the same street, and the disorder and frenzy that lies veiled in a society that we all try to portray as being as perfect as possible. In doing so, American Beauty reveals that the only way to calm the chaos is to find beauty in everything. To â€Å"look closer† is a must for truly understanding and identifying with the continuous bombardment of symbolism that is constantly being illustrated in this film. American Beauty portrays such themes as the falseness in lust, power and appearance and that we need to remind our selves â€Å"†¦of all the beauty there is in the world†, as beauty is a matter of opinion. Beauty however, is the most significant and explored theme in American Beauty. Another prevailing theme is the notion of the characters journey and transformation throughout the film. Lester’s journey can almost be compared to one from childhood from adulthood, figuratively speaking as evidentially, he steps into a mature, paternal phase where he takes responsibility and finds meaning in life, as an adult. Many techniques were used to portray these themes and influence audiences opinions of characters and events, including film techniques of cinematography, soundtrack as well as such visual techniques of symbolism, colour and contrast and both aesthetic and stylistic elements. American Beauty is a complex film that relies so heavily on mis-en-scene and cinematography to portray its message. In particular this is showcased during one scene that truly puts the ‘American Beauty’ into perspective; the opening scene or as it is often referred to as, the â€Å"High Point Scene†. The film explores the concepts of what true beauty really is and as suggested in the title of the film, the American Dream and how far this ‘dream’ really goes and what it actually means; this is explored further from the films tagline â€Å"look closer†; to think about perceived desire and to analyze more what these wants are. Through the exploration of the opening scene and a study of how the cinematography, mise en scene and sound foreshadows plot points in the rest of the film, the underlying messages and symbolism will be uncovered. The movie opens with a grainy shot of Jane Burnham reclining on a bed, complaining about her father. The scene begins with what is referred to as a flash forward, in cinematic terms. The line â€Å"Someone really should just put him out of his misery† is a hint towards the mid life crisis that the father Lester is currently going through and the ways in which she is aware of the pain he is dealing with, not knowing what he truly wants. Through the mise en scene and cinematography displayed throughout the scene, the audience is enabled to receive a glimpse into the events that have just occurred. Through the use of a lesser quality picture, shaky footage and dimmed lighting the audience is able to identify with the fact that the imagery being presented has that of a ‘home movie’ feel. The utilization of ‘raw footage’ within this drama genre of film gives the audience a sense of reality towards the character, hence making the dialogue seem more legitimate and believable. The addition of a pause into the characters dialogue helps to support and express the sense of ‘reality’ further, as it is as if she is really thinking about what she is saying. The rather ambiguous approach to the delivering of the line â€Å"You want me to kill him for you? † helps to draw attention to Jane’s reaction as apposed to the interviewers own intensions. This poses both Jane Burnham, the daughter and the unidentified interviewer as suspects to her father’s upcoming murder. However the abstruse approach from the interviewer combined with the daughters reply is foreshadowing what is to come later in the film, as each character related to the father is set up to be the possible murderer of his death. By using the body language as a primary tool for communication, the reply of â€Å"Yeah, would you† to the previous statement, suggests that she is almost daring the interviewer to kill him. This is expressed through the dominant changing of levels when she sits up, almost creating a shift in power, and looks down and straight into the camera, but at the same time also insinuates some sarcasm on her part. The audience learns in the very first lines of the movie that Jane’s dad, Lester, is not the father that she wants. The opening credits roll, and the shot switches to an aerial view of a neighborhood. The exact location is not specified, and that is very intentional. It is important that this not be a critique of a specific area, but of American culture as a whole. The scene begins with an aerial shot of a suburb, with Lester Burnham introducing the audience to his life and informing them that In less than a year, Ill be dead, and in a way, Im dead already. This dialogue is heightened through the following shots of Lester lying alone on a bed in a very dull coloured room, thus signifying the meaninglessness life in which he is leading. The utilization of an aerial shot here creates the idea that the world is looking down on him. The dominant use of bright lighting also indicates that it is the morning, however through the use of shadowing casted over Lester, it expressed to the audience that he is still in ‘the dark’; he is yet to be enlightened. Visual techniques are a constant feature in American Beauty, including the use of colour, contrast and symbolism. The primary recurring prop that is introduced at the beginning of the film is a rose, in which the audience first sees in a close up before Lesters wife Carolyn Burnham picks it up. The first shot of the rose seems out of place, beginning with the flower filling the frame and then moving down to focus on the thorns before Carolyn’s clippers cut it. The rose symbolizes the impotence of not only the love life between Lester and Carolyn but the idea of the American Dream. This shot not only draws attention to the rose as a recurring object in the film, but it also serves as a metaphor for the Burnhams: on the outside they appear perfect, like the flower, but underneath they are rotten and broken (represented by the thorns). In this shot the character of Carolyn is also introduced and is instantly perceived as a cold, workaholic who is obsessive about how they (the family) is presented. This portrayal is demonstrated through the line â€Å"See the way the handle on those pruning shears matches her gardening clogs? That’s not an accident†, thus showing the audience what level she will go to, to maintain order and control. What is also noticeable about this shot is the mise en scene, in particular the red roses, white picket fences and the blue painting on the house. These colours in specific represent the American flag and therefore the American dream. These objects are most perceived to be included within the American dream as well as stereotypical figure of Carolyn, the suburban housewife. This ideology however, creates contrast with the cinematography. Many scenes are metaphoric in how they are shot, and what is in the frame symbolizes a higher, deeper meaning. This is demonstrated when, Lester looking out the window of his house at his wife, and the blinds on the window represent jail cell bars. Even the blocks of text on his computer screen at work, (shown later in the film) represent jail cell bars. Lester is â€Å"in jail† because his life at this point is so empty and missing substance. This cinematography technique often used in film nior is utilized to convey the emotions of disassociation and distance which in this case, is the way in which Lester feels towards his wife; he is no longer associated with her. American Beauty is more than a biting satire on suburban life. This somewhat contrived story is meant to be an allegory. Alan Balls richly textured screenplay, brilliantly executed stylistic and aesthetic elements such as cinematography, mise en scene and symbols are effectively demonstrated throughout this masterpiece of a film. Every single shot is so carefully taken and layered with such vast significance that it is a marvel to behold. â€Å"Look closer, the films tag line tells us. Look closer at the beautiful things we yearn for and spend our life chasing. There isn’t a single example of a film done better. Not only is the content top-notch, but the technical aspects of the movie are excellent as well. American Beauty truly demonstrates the power of film.

Ursula LeGuins The Ones Who Walk Away From Omelas Essay -- LeGuin One

Ursula LeGuin's The Ones Who Walk Away From Omelas Utopia is any state, condition, or place of ideal perfection. In Ursula LeGuin's short story "The Ones Who Walk Away From Omelas" the city of Omelas is described as a utopia. "The Ones Who Walk Away From Omelas" presents a challenge of conscience for anyone who chooses to live in Omelas. Omelas is described by the narrator as the story begins. The city appears to be very likable. At times the narrator does not know the truth and therefore guesses what could be, presenting these guesses as often essential detail. The narrator also lets the reader mold the city. The narrator states the technology Omelas could have and then says "or they could have none of that: it doesn't matter. As you like it"(877). The method of letting the reader make the city the way he choose makes the city more desirable by him" Perhaps it would be best if you imagined it as your own fancy bids, assuming it will rise to the occasion, for certainly I cannot suit you all"(LeGuin 876). Now the reader might feel that the city is fictious. The narrator also asks the readers "Now do you believe in them?"(879) Asking if the reader believes what the narrator says about the festival, city, and joy of the people of Omelas implies that the reader should have doubts. Can the narrator be trusted by a re ader who is being asked to approve the details of the story? Such questions raise doubts in the reader's mind about what the narrator is conveying. With the help of the reader, the narrator makes Omelas appealing to everyone. "Omelas sounds in my words like a city in a fairy tale, long ago and far away, once upon a time"(LeGuin 876). Omelas does sound too good to be true. While the narrator is saying all that Omelas has and does not have, she says "One thing I know there is none of in Omelas is guilt"(877). The reader later finds out that all Omelas' happiness and joy depend on a child who is locked in a cellar. If the child were rescued from its cell, the whole city of Omelas would falter. The city's great happiness, is splendors and health, its architectural, music, and science, all are dependent upon the misery of this one child. The Omelas people know that if the child were released, then the possible happiness of the degraded child would be set against the sure failure of the happiness of many. The people have been taugh... ...opefully the guilt for the child's suffering will go away, just like the people did. This helps the conscience of the ones who could not stay if the child remained incarcerated, but does nothing for the child. Another way LeGuin's story reflects theology is by the way the child must suffer for others happiness. Collins compares this to the way Jesus suffered and died, only to rise again to a transformed, glorious life. Leaving bright Omelas and walking into the darkness is like going from life into death. If leaving Omelas is like going from life to death, that death leads to a new transformed life in a place beyond the mountains, a life so different from the present life that is unimaginable. It is all right for one person to suffer for the benefit of another, because even the sufferer will end up benefiting – his or her final transformed state will be vastly better than his or her first state. It is the precisely resurrection that gives the suffering – servant its final justification. So when LeGuin makes sense of a utopian gesture (leaving Omelas) in the imagery of renewed life beyond death, she indirectly buttresses the very scapegoat theodicy she hopes to undermine.

Dove Strtegies

Critiques of the Strategies and Recommendation Dove has many strategic issues which are classified as convenience goods because consumers bought this product frequently and immediately. We can set the price a bit lower down and affordable for their product. Besides, they can change another supplier to lower down cost however can keep the good quality of product otherwise lower down the cost of advertising that can affect the product price of Dove. Dove can boost up their sales by using the line extension strategy and brand extension strategy.They should develop new flavors, forms, colors, ingredients, or package sizes of Dove to attract more category of consumer. It can also keep the firm's  managers  on their toes by generating internal  competition. Dove used the psychological pricing strategy which is used to influence the consumer purchasing power. Customers respond better to certain type of prices and they are more likely to buy with certain price levels because consumer b elief that the higher price is represent the good quality of product.Dove also can give promotion like giving discount, such as buy 2 free 1 to attract the consumer that make them feel our product worth more to purchase. The next strategic issue is Dove Company using retailing as their marketing intermediary. By using retailing concept, the entire new or loyal Dove company customer can get the Dove company product more easily in the market. Most of the producers including Dove sell the products and services directly to final consumers via a sales staff to retail outlets.The sales staff will promote the new products or give the sample to the retailers to make the retailers know more about their products. The suggested strategy for Dove is to strengthen its differentiation advantages by innovating its differentiation strategy. With this strategy, existing organizational resources and necessary means can be influenced to develop clear differentiation strategy. Other than that, Doveâ₠¬â„¢s think about provide low cost high profits and keep customer to compete with other competitors to be a key differentiation.Furthermore, Dove’s refresh its marketing hard work to aim the whole markets. Dove Company can introduce a range of shampoo that targets male users as Dove currently caters only for female customers. On the other hand, Dove could possibly create new breakthrough in the hair care line. Perhaps a shampoo that could reduce the greying of hair. Like all other hair care company, Dove could also branch out from their current product line such as providing hair styling mousses, wax, hair dying colours and even body care products like feminine wash.

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